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Sources list for WENDY'S MCDONALD'S MARKETING STRATEGY ANALYSIS:

UBS. "Personal Investment Strategy: Which Strategy is the Right One for Me?" April 24, 2005. . UBS. "Personal Investment Strategy: Which Strategy is the Right One for Me?" April 24, 2005. <http://www.ubs.com/1/e/ubs_ch/wealth_mg mt_ch/risk_again/personal_strategy.html>.
Stock Market Investment Strategy

Rothschild, William. "Avoid the Mismatch Between Strategy and Strategy Leaders." Journal of Business Strategy 14 (1) Jan.-Feb. 1993: 37-42. InfoTrac OneFile. Apollo Group. University of Phoenix, Phoenix, AZ. November 22, 2004 <http://80-infotrac.galegroup
Welcome to Camp Coover

Michael Porter: what is strategy? (Competitive strategy analysis). 2002. Thinkers.
Competitive Strategy

Michael F. Kipp, "The Challenges of Strategy: Seven Lessons," Strategy & Leadership, v27:1 Jan-Feb 1999, 32-33
Symantec

Benjamin Gomes-Casseres, "Do You Really Have an Alliance Strategy?" Strategy & Leadership, v26:4 Sep-Oct 1998, 6-11
Symantec

 

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