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Advertising Does Not Promote Underage Drinking

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... down on traffic fatalities, especially from the combination of very young drivers/underage drinking. promotional materials in bars and restaurants would affect underage drinking. So far, zero tolerance is the best tool in fighting against underage drinking and driving. The United States Department campaigns to discourage underage drinking at the same time as continuing these advertisements. Ultimately, the companies of Transportation reported a thirty-three percent drop in underage drinking and driving since the law went into effect. ...



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Sources list for ADVERTISING DOES NOT PROMOTE UNDERAGE DRINKING:

"Hot topic: Underage teen drinking." Website of Congresswoman Roybal-Allard. http://www/house.gov/royb al-allard/ht_underage.htm. "Hot topic: Underage teen drinking." Website of Congresswoman Roybal-Allard. http://www/house.gov/royb al-allard/ht_underage.htm.
Legal Age for Alcoholic Consumption

Rosenblat, Alex. (2003). Superficial barriers to underage drinking. America's Intelligence Wire, 17 Sept., p. NA.
Drinking and College Students

"Statistics: Underage drinking." SADD Online. http://www.saddonline.com/stats.htm.
Legal Age for Alcoholic Consumption

"Keeping up with the Globetrotters." "Global Perspective, Just Doing It globally". International Advertising and Promotion, November 26, 2003,
Nike vs. Adidas

Belch, G.E. and Belch, M. A., 2003. Advertising and Promotion. 6th Edition. New Delhi: Tata McGraw-Hill.
Online Brand Building and Management

 


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