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Sexuality In European Advertisments

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... ID1: at Sat Dec 6 21:51:00 2003 ] advertisements. Women are shown in 95% of all advertising as sexual models to attract including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The representation that is not so recurrent in American or European advertising Sexual Advertisements The use of psychology in advertising is well established. The use of sexual advertising has been seen in a variety of Severn, Jessica, George E. Belch and Michael A. Belch (1990), The Effects of Sexual and Non-Sexual Advertising Appeals ...



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Sources list for SEXUALITY IN EUROPEAN ADVERTISMENTS:

The European Advertising Standards Alliance. "Survey on Self-Regulation for Advertising and the Portrayal of Women and Men in Europe." Executive Summary Report. Brussels, Belgium.
Milk

Lueb, R. (2000). Sexual Policy and Sexual Offenders: Contrasting United States and European Policies. European Journal on Criminal Policy and Research. Retrieved from http://proquest.com
Child Sexual Predators

Gould, Stephen J. "Sexuality and ethics in advertising: a research agenda and policy guideline perspective." Journal of Advertising. 9/1/1994. Retrieved July 23 2005 from HighBeam Research Library Web site.
Sexuality in Advertising

Jensen, Robert. "Advertising, Sexuality, and Sexism: A Slide Show Spotlights Gender Issues." Contemporary Women's Issues Database. 6/1/1996. Retrieved July 23 2005 from HighBeam Research Library Web site.
Sexuality in Advertising

Resnick, S. (2002, Apr/May) Sexual pleasure: the next frontier in the study of sexuality. Sexuality Information and Education Council of the United States, V30, i4, p6(6).
Orgasms: What are They Really Good For?

 

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