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... the persuasion to prove successful. In their study, Age of Propaganda (1991), Pratkanis and Aronson argue that, "fear services. Appeal to vanity and ego. The foundation for this technique was succinctly described by Pratkanis and Aronson (Age of Propaganda, 1991), when they ...



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Sources list for PRATKANIS:

Pratkanis, A. & Turner, M. (1995). The proactive removal of discriminatory barriers: Affirmative action as effective help. Published in Faye Crosby, Audrey Murrell, John Dovidio, Rupert Nacoste, Anthony Pratkanis, Janet Helms. Affirmative Action: Who Bene
A Historical Perspective of Affirmative Action

4 Anthony Pratkanis and Elliot Aronson, Age of Propaganda: The Everyday Use and Abuse of Persuasion (New York: W.H. Freeman, 1991) 146-147.
"Axis of Evil" Speech

Pratkanis, Anthony R. and Aronson, Elliot. 2001. Age of Propaganda: The Everyday Use and Abuse of Persuasion. W H Freeman & Co.
“Age of Propaganda”

 

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