Sources list for COCA COLA INDUSTRY OF COMPETITIVE FORCES:

The Coca-Cola Company : the code of business conduct. Coca-cola. Retrieved 25, 2005 from Web site: [9]http://www2.coca-cola.com/ourcom pany/pdf/business_conduct_codes.pdf The Coca-Cola Company : the code of business conduct. Coca-cola. Retrieved 25, 2005 from Web site: [9]http://www2.coca-cola.com/ourcom pany/pdf/business_conduct_codes.pdf
Business Overview: Coke and Pepsi

Welcome to the Coca-Cola Company. Retrieved From http://www2.coca-cola.com/ Accessed on 8 November, 2004
Coca Cola

"Latin America Operating Segment" The Coca-Cola Company 2003 [Online} available at: http://www2.coca-cola.com/investors/annu alandotherreports/2003/opseg_latin.shtml "Latin America Operating Segment" The Coca-Cola Company 2003 [Online} available at: http://www2.coca-cola.com/investors/annu alandotherreports/2003/opseg_latin.shtml
Coca Cola in Brazil

Coca-Cola 2000 Annual Report, < http://annualreport2000.coca-cola.com/>
Soft Drinks vs. the Beer Industry

Porter, Michael E. "How Competitive Forces Shape Strategy." Edoc. Harvard Business School Press, March 1979
"Five Forces Analysis of Competitive Structure"

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