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Kit Katstrategic Marketing Management

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... Manager (M) Manager (M) Manager (M) Manager (M) Manager (M) Manager (M) | Organize enterprise security management, IT management, and risk management functions to promote efficient exchange | have found the management techniques in Leadership Management and Management Technology to be especially enlightening management is often alienated from subordinates and divisional management or functional management is often unaware of alternative. The FCAPS framework includes fault management, configuration management, accounting management, performance ...



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Sources list for KIT KATSTRATEGIC MARKETING MANAGEMENT:

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), p. 22.
Information Technology and the Small Business

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), 9-29.
Information Technology and the Small Business

 

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